نتایج جستجو برای: Consumer norms
تعداد نتایج: 95962 فیلتر نتایج به سال:
in this research, we have investigated the relationship between psychological and social factors and green consumer behavior in tehran. with a sample size of 316, we have examined 15 hypotheses. the positive significant relationship between environmental attitudes, personal norms, perceived consumer effectiveness, and social (injunctive) norms with green consumer behavior dimensions (green purc...
The authors used a revised planned behavior model in the consumer domain. The revised model incorporated separate measures of descriptive and injunctive/ prescriptive norms, self-identity, and past behavior in an effort to improve the predictive power of the theory of planned behavior (TPB; I. Ajzen, 1985) in relation to a self-reported consumer behavior: purchasing one’s preferred soft drink. ...
With the increasing environmental problems, sustainable consumption is an important consumer behavior. Therefore, it is important to investigate further the significant drivers to and barriers against sustainable consumption, in order to increase the share of sustainable consumption and understanding of consumer behavior. This dissertation identifies two gaps. The first is in understanding cons...
In their paper, Li, Gordon and Gelfand (this issue) introduced the Tightness–Looseness (T–L) framework to the consumer domain, and offered several ideas on how this framework could be applied to consumer behavior. In this commentary, we examine the T–L framework through the consumer lens and discuss how the uniqueness of the consumption context can refine and broaden this psychological framewor...
Purpose of this study was to investigate the sustainability of domestic gas consumption and identify the social factors that affect it. Three questions were asked in this study. 1) How stable is the gas consumption practice at home? 2) What are the elements that affect gas consumption as a sustainable practice?3) What solutions can be offered to increase gas consumption sustainability? After re...
Introduction ::;;;;mmjijkj :Breakfast is one of the main meals helps students make learning easier. The aim of this study was to investigate determinants of consumer behavior Breakfast The students in grades four, five Six primary schools in city Abarkuh Based on the theory of planned behavior. Methods In a cross-sectional design, a total number of 327 students, 161Men and166Women entered i...
Consumers have been spoiled by the quality of Halal products available on the market. However, existing literature has lacked recognition for consumer Halal cosmetic products. Therefore, this study enhances the body of knowledge about consumer attitude and intention to purchase Halal cosmetic products. Specifically, this article will discuss the moderating effect positioning has on attitude wit...
Consumer -brand engagement is a new concept in marketing literature that has attracted increasing attention of academics and researchers. The impact of consumers’ engagement with a specific brand on corporate performance is the factor that has caused this concept to receive increasing attention in recent years. The present study is an attempt to investigate the effect of subjective drivers (inv...
Triangular norms, or t-norms for short, play an important role for the semantics of fuzzy logics. Although an enormous number of examples and a remarkable number of construction methods for this kind of operation has been established, a uniform approach is still outstanding. This paper is devoted to a specific algebraic-geometrical framework within which t-norms, up to isomorphism, can be descr...
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